Being a successful real estate salesperson or consultant in a highly competitive market where your customer is spoiled for choice is all about being unforgettable.
A strong, authentic personal brand helps you to achieve just that.
I've worked with a wide range of real estate salespeople and branch managers throughout my 20+ year career as a brand creative and love the challenge of working in this fast pace, dynamic sector.
The Brand Book for Real Estate Agents program is a unique hybrid of strategy consulting and hands-on design services. We work together to pinpoint your value proposition, craft a compelling personal brand message and theme, and build a toolkit of your baseline marketing templates so you gain the competitive market advantage of highly effective bespoke profile marketing.
Are you ready to be the name people remember when it comes time to list their home? Let's chat.
“Personal branding is not optional in real estate today.“
Million Dollar Listing New York superstar Ryan Serhant (4 million+ followers)
what if you could...
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identify a value proposition that sets you apart from the pack
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communicate a message that attracts attention from all the right people and sounds authentically you
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map a customer journey that identifies where to focus your relationship-building efforts
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gain immediate breakthrough improvement with professionally prepared personal brand templates that reflect your unique style and personality
Essentially giving you a bespoke brand playbook that SAVES YOU TIME AND MONEY on all your future marketing efforts...
you can!
BRAND BOOK for
REAL ESTATE AGENTS
The Brand Book for Real Estate agents defines a personal brand that differentiates you from the competitors and uses this to your advantage to attract more listings.
Customers of this program set themselves apart from the sea of salespeople in their market by clearly articulating who they are and what they stand for – both professionally and personally.
PROGRAM DETAILS
STAGE 1 - Define your value proposition and unique brand tagline
This stage takes a deep dive into what you've got in place and sets a new direction.
We work together to uncover what sets you apart, formulate a brand message that is ‘authentically you’, and map your customer journey that nurtures your people into raving fans.
Commitment:
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2 x 45-minute 1:1 coaching workshops conducted by Zoom
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Self-directed strategy worksheets (1-3 hours)
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Brand Canvas Q&A (15-mins / if required)
Deliverables:
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Strategy Consultation
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Brand Report (recommendations, messaging, customer journey map)
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90-day brand marketing plan
STAGE 2. Design your personal brand theme and build your brand kit of bespoke profile marketing templates
In this stage, we bring your personal brand to life with professional baseline marketing templates and a brand theme moodboard to inspire your creatives.
STAGE 2 Deliverables:
Brandkit of your baseline Profile Marketing templates
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Digital Stack (3 - 5 social media graphic templates, profile banner canva templates)
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1 pager Appraisal / Listing pack profile
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Ad-shell brand theme