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BRAND
STRATEGY

For services businesses preparing for growth or in need of brand recalibration, strategy services align the brand with the direction the business is moving and optimise the brand message to attract attention even in the most competitive marketplace.

STRATEGY PROGRAM
SERVICE MENU

These 'done with you' services Brand to Business alignment, bridging gaps in expertise within your marketing,  between the business objectives and the brand message. Future brand and marketing efforts gain the clarity and direction needed to deliver tangible ROI results. A strong strategic foundation supports businesses to navigate stormy seas and maintain focus. 

 

We can work together in a number of ways to define a strategy that brings these benefits to your business and best complement the budget and level of support needed for your unique business.

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STRATEGY SPRINT FOR SOLE TRADERS & SMALL BUSINESS

For service brands operating in competitive markets to gain clarity on the value proposition that sets them apart from the pack.

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A great fit for those wanting to lay strong brand foundations that are aligned with their growth goals.

 

PROVIDES:

  • 45-minute 1:1 strategy workshop

  • Review of self-directed worksheet responses

  • Brand Report

  • 30-minute strategy walkthrough

  • 15-minute progress check-in

$1850.00 +GST (NZD)

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STRATEGY CANVAS FOR SERVICE SME'S

This service realigns the brand with the direction the business is moving and defines your 4 pillar foundational strategy.

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Service businesses looking to elevate their brand to gain more visibility and attract growth opportunities find the comprehensiveness of this program delivers long-lasting direction throughout their team.

 

OUTCOMES OF THIS WORK TOGETHER:

- Brings clarity to a unique, compelling value proposition, increasing the effectiveness and ROI on future marketing efforts.
- Identifies effective brand-building conversations and initiatives so future brand decisions can be made with speed and confidence.
- Brand-to-Business realignment strengthens links between the marketing, sales, and brand teams and business visionaries.

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PROVIDES:

  • 90-minute 1:1 strategy workshop

  • Brand Report

  • 30-minute strategy walkthrough

  • 2 x 15-minute progress check-in

$2750.00 +GST (NZD)

 BRAND STRATEGY BLUEPRINT

For established service businesses this hybrid program combines brand strategy and creative services to recalibrate the brand for immediate brand impact.

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Transform your brand with our comprehensive Brand Transition Change Management Program. Over six months, we'll work closely with your team to define your brand's positioning, optimize its elements, and activate a strategy for long-term success. From crafting a compelling brand story to refining visual identity, we guide you through every step, ensuring consistency and impact across all touchpoints.

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Program Process & Outcomes:

Stage 1: Brand Blueprint Development (Months 1-2)

  1. Clear definition of brand purpose, values, vision, and goals.

  2. Identification of target audience demographics, behaviors, and needs.

  3. Formulation of a compelling value proposition and differentiation strategy.

 

Stage 2: Brand Optimization (Months 3-4)

  1. Development of key messaging pillars and a cohesive brand story.

  2. Establishment of guidelines for consistent brand language.

  3. Refinement of visual elements such as logo, fonts, and colors.

 

Stage 3: Strategy Activation and Consistency (Months 5-6)

  1. Creation of a strategy activation plan with allocated tasks and responsibilities.

  2. Development of brand consistency guidelines for all touchpoints.

  3. Oversight and support for implementation, with weekly check-ins and plan adjustments as needed.

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$18,550.00 +GST (NZD)

THESE SERVICES ARE RIGHT FOR YOU IF:

  • Your not attracting the right customers

 

  • You operate in a competitive service segment and are lost in the crowd

 

  • Your brand is outdated and creating confusion in the marketplace

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  • The business is moving in a new trajectory and need help to define the offering and value proposition to attract a new customer audience

 

  • The business has evolved and the brand needs to be aligned with the current direction

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  • You have a great team of brand and marketing creatives but they need more support and direction to improve the ROI of your marketing efforts

Strategy Coaching

CONSULTING
SERVICE MENU

For businesses seeking strategic transformation support, our consulting services seamlessly integrate with existing marketing, sales, and creative teams, bridging expertise gaps and enhancing efforts, all at a fraction of the cost of a comparable C-suite executive.

 

Perfect for medium to large service SMEs with complex brand requirements or those competing in dynamic markets, our services leverage decades of experience in expanding market presence and cultivating strong stakeholder relationships globally.

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Tailored to your business growth goals and objectives, our services offer flexibility in choosing the frequency of scheduled strategy sprints and on-demand support. This ensures that your business remains adaptable and responsive in today’s rapidly evolving landscape.

$295.00 +GST (NZD)

EXPRESS BRAND SPRINT

Need an injection of strategic support to regain traction and focus?

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This one-off session dives into what's getting in the way of you moving forward, helps navigate new brand opportunities, and gives creative direction over brand marketing projects. A summary report identifies 3 mission-critical action points to keep things on track.

 

INCLUSIONS:

  • 60-minute 1:1 strategy sprint

  • Session report

  • 2 x 15-minute progress check-in calls

$950.00+GST (NZD)

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MONTHLY CONSULTING

INCLUSIONS:

  • 1:1 coaching sessions*

  • Quarterly 90-day brand plans

  • On-demand email/call support *

From $450.00+GST p/mnth (NZD)

​WHAT'S INCLUDED:

  • 1:1 strategy sessions

  • Guidance, expert advice

  • Accountability to stay on track with brand plans and tactical action tasks

  • Continued support to achieve your strategic brand goals and objectives

  • Helping your find support to help you execute your brand and marketing to top up your existing implementation teams​

 

IMPORTANT SERVICE T&C's:

* Monthly plans are tailored to the frequency of support and on-demand email / call support required. Unused hours roll-over to the following month. Additional support requested is billed quarterly.

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Minimum term for coaching is 3 months.

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We work hard to maintain our service commitments alongside our client's busy schedules. Filling spaces at short notice is not always possible so late cancellation of scheduled 1:1 sessions will incur a fee.

WHAT'S NOT INCLUDED:

  • Management of your brand creatives and marketing teams - check out our brand management services if you need some support in this area

  • Execution of your brand strategy or messaging (i.e. rebrand or brand design updates, copywriting, website development)​

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If you need an injection of creative expertise to help with the execution of your brand strategy into the business website, digital advertising, marketing plan or ongoing on-brand content creation, our highly experienced affiliates are ready to jump in to lend a hand.

STRATEGY COACHING SERVICES ARE RIGHT FOR YOU IF:

You need

  • support at a strategic level to help navigate brand decisions

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  • external accountability to maintain focus and to prioritise this area of the business
     

  • time set aside to review tactical plans to ensure you measure brand marketing performance more regularly

 

  • a brand cheerleader to keep team members motivated, encouraged, and confident to make brand decisions

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  • help to regain the clarity you had when you set out and a brand angel on your shoulder to keep your thoughts clear and on track​

Feeling stuck at an important junction in your brand journey?

Let's do a deep dive into where you are at and what's holding you back from moving forward with confidence.
 

These 45-minute sprints are perfect for existing brand angel customers needing an injection of strategy input to stay on track.

 

Regain focus, bring breakthrough clarity to a brand opportunity or project, and leverage 20+ years of brand implementation experience to bank cost-saving tips!

BOOK A BRAND CHECK-IN
$295.00 +GST (NZD)

(1:1 session for existing customers only)

Travelling
Brand Check-in

CUSTOMER FEEDBACK

Here are some kind words customers of these services have shared.

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JACOB LABERGE

NZVIS PROMOTIONS MANAGER, USA

Arteria helped us understand how everything will come together, giving us a ‘big picture’ plan. 

 

We were surprised by how easy the process is and how effective the solutions are for our customers.

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ANNA LYNE

LES MILLS, NZ

We now have a set of tools that feel like us, impress candidates and new starters, express our brand and our expectations, cover us in terms of compliance, H&S, and the nuts and bolts of onboarding.

They infuse our people with excitement about working with us.

They nailed it.

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KERRY KELLY

BATHROOM GENIE

We now have a really clear idea of who our target customer is.

 

With our marketing and advertising now reaching the right people we are busier than ever, and gained a 25% increase in business revenue since the new brand was launched which happened during covid-19 lockdown!

READY TO GET STARTED

On this 30-minute call, we’ll chat about where you are at and what aspect of your brand is holding you back from attracting more perfect-fit customers and reaching your business goals. I’ll suggest ways we can work together and service options that will be most effective for your unique business, timeline, and budget.

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