BRAND
MANAGEMENT
Brand management services bring a senior brand strategy and implementation specialist into your business for a fraction of the cost of a salary hire of the equivalent experience.
SERVICE MENU
A budget-friendly solution for services businesses looking to increase in-house brand strategy capability, and replace the impersonal approach of a large agency with the focused attention of a brand specialist to oversee the brand implementation and evaluate brand opportunities and initiatives.
Working in partnership with your marketing and communication team your virtual brand manager supports you to grow and sustain brand equity through business-facing sessions and on-demand email support of strategy and tactical brand activity.
This support helps to identify opportunities to enhance and strengthen the brand experience, ensure the brand remains strategically aligned with business and marketing objectives, and measure the performance of brand strategies.
Over years in business working as both an agency partner and project consultant, I've found this service structure to be the most effective by far. You gain cost predictability and on-demand support from a strategic brand manager, who maintains brand performance with ongoing measurement and continuous improvement.
A discovery session helps determine the frequency of business-facing sessions and deliverables provided each month that suit your unique business.
BRAND MANAGEMENT
SILVER SERVICE
Supports a team of up to 3 freelancers, contractors, or employees executing your marketing content.
PROVIDES:
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45-minute monthly zoom call with your team
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1 x mid-month progress check-in
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creative direction of brand implementation executed by your team support provided by email/phone/zoom (up to 3 hours per month)
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brand manager monthly report
from $1300+GST p/month (NZD)
BRAND MANAGEMENT GOLD SERVICE
Supports a team of up to 5 freelancers, contractors, or employees executing your marketing content.
PROVIDES:
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45-minute monthly brand implementation session with your team (via zoom)
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45-minute monthly brand strategy session with your team (via zoom)
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1 x mid-month progress check-in
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creative direction of brand implementation executed by your team support provided by email/phone/zoom (up to 6 hours per month)
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brand manager monthly report
from $3000.00+GST (NZD) p/month
BRAND MANAGEMENT PLATINUM SERVICE
Supports a team of up to 8 freelancers, contractors, or employees executing your marketing content.
PROVIDES:
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2 x 45-minute brand implementation session with your team (via zoom)
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2 x 45-minute brand strategy session with your team (via zoom)
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1 x progress check-in p/month (email)
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60-minute '90-day brand plan' review & reset session (every 3rd month)
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creative direction of brand implementation executed by your team support provided by email/phone/zoom (up to 10 hours per month)
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brand manager monthly report
from $5000.00 +GST (NZD) p/month
THESE SERVICES ARE RIGHT FOR YOU IF:
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You need a clear focus on your value proposition and brand message so you better direct your team and increase the results of marketing efforts
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You need a budget-friendly alternative to the salary overhead of a senior brand specialist
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You need to free yourself from managing brand creatives and marketing team
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Your team needs more support and direction to improve brand performance and effectiveness
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You need the injection of focused attention to gain more from the brand efforts
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You have a gap in strategic capability which has mean the brand has become disconnected from the business direction and marketing objectives
WHAT'S INCLUDED:
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Communication and management of your brand team or contractors with responsibilities in the action plan
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Support, expert advice and accountability
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Support to find and brief someone needed for specific implementation tasks if needed
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Business-facing session/s
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Liaison with the marketing department to oversee brand communication in the market, correct brand use across all marketing content, review content plans
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Creative direction of third-party agency services, commissioned photography/videography, and internal brand communication and support formulation of project scope where required
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Overseeing any aspect of marketing that has to do with a company's brand, and ensuring that all branding decisions ultimately result in stronger customer engagement to drive sales
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Maintain brand integrity of the content delivered across all company marketing initiatives and monitor communication and opportunities to bolster the brand’s reputation
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Oversee ongoing updates to the Brand Guideline documentation, brand asset library, and brand management software
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Measuring the performance of content released
WHAT'S NOT INCLUDED:
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The creative services to carry out brand or marketing implementation (i.e. design, branding, copywriting or website development, digital content marketing) unless we've discussed engaging one of my agency creatives through Arteria Creative.
CUSTOMER FEEDBACK
Here are some kind words customers of these services have shared.
MEREDITH BROCKLEBANK
BROX LTD
As part of our marketing strategy they help us prepare unique Christmas gifts for our key clients. A highlight for us was a call from Fletcher's marketing manager thanking us for our Christmas gift, saying it was the best corporate gift they’d ever seen!
JACOB LABERGE
COMMUNICATION SERVICE FOR THE DEAF (CSD)
Based in the USA, we needed to adjust our marketing department to be relevant for NZ context. We didn’t have an overall plan or idea of what was the next step or what we needed.
Arteria helped us understand how everything will come together, giving us a ‘big picture’ plan.
TERESA WEISS
BRANCH MANAGER - BARFOOT & THOMPSON
A creative genius. Natasha and her team understand the customer journey and take the time to ensure they deliver right the first time. Natasha has assisted me in growing my brand on multiple occasions and has hit the nail on the head every time. If you are considering engaging Natasha my only recommendation would be to get in quickly as she is at the top of her field.
READY TO GET STARTED
The next step is to book a 30-minute call to discuss where you are at, select a service that's right for you and hold a space for you into the client schedule.
