ABOUT | Brand Angel

Let's work together to grow your brand impact from the inside out.

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Vision
"Grow better understanding so purpose-driven brands gain capability and confidence to have a greater positive impact in their communities."

THE BRAND ANGEL STORY

At the heart of Brand Angel's services is Natasha Wells. Armed with a love for all things design, a foundation qualification in Graphic Design and Communication, her faith and a 'can-do' attitude from a farm life upbringing, a decision to pursue a career in design was set in motion from a very young age and her chosen vocation right out of school.

20+ years of experience creating brands for an incredible collection of companies located around the world, and building brands still turns Natasha into a pocket rocket of energy.

"I want to have a positive impact inside a business and to make it easy for a business to get the support it needs to identify and resolve what's getting in the way of them attracting and growing strong customer connections."

Whether you are a small business taking a D.I.Y approach with a short, focused strategy program, SME ready to grow with a strategy coach by your side, or a large business with team members needing the support of a brand manager to guide their efforts without the business salary overhead of a senior brand specialist, there is a service approach for businesses at all stages of growth.

If you need to unlock focus and momentum in your business with a brand that is attracting more of the customers you love to serve, Natasha Wells has years of experience to help you achieve it!

Q&A with Natasha Wells

WHY STEP AWAY FROM 'DONE-FOR-YOU' AGENCY LIFE, TO GROW CAPACITY INSIDE A BUSINESS SO THEY COULD DO IT FOR THEMSELVES?

Simple - I love helping people. It's intrinsically connected to my values.

I believe I was created to create. A gift that led me to be successful in a career am very grateful for. Brand Angel services support me to use that gift to help others achieve business success which fulfills my purpose to share my creative expertise and experience to empower others.

A business can select a way of working together that suits their needs. From a short, focused strategy program or coaching support through to the flexibility and cost saving of a virtual brand strategy manager, there is a service approach to compliment a businesses need and budget.

WHAT DOES SUCCESS DOING THAT LOOK LIKE?

The connection between the business, marketing and brand focus is strong and a business owner is supported to approach future brand efforts with clarity and confidence.

A measure for success is a brand angel customer who:

communicates a strong, compelling brand message that resonates with their target customer audience
has laser focus clarity on what sets them apart and uses it to grow a strong market position
builds customer trust at each touch point
amplifies their marketing results with effort spent in the right areas and intentional 'on-brand' activity
has brand confidence and capability within the business, nurturing brand advocates from the inside out
is able to have more of a positive impact through business success

WHAT DO BRAND ANGEL CUSTOMERS HAVE IN COMMON?

We work with established service businesses who have a good understanding of their business and industry. They come in all shapes and sizes across a wide range of industries and at various stages in their business journey.

Most importantly though, our customers share our values:

We are authentic and value others time, contribution and expertise
We are passionate about providing solutions that bring a positive impact to our customers' lives
We understand that a brand is not just a well-designed logo or catchy tagline - it is a promise woven into the fabric of the business, how we serve our communities, and how we treat our people

HOW DOES BRAND ANGEL SERVICES INCREASE THE ROI ON A BUSINESSES BRAND AND MARKETING EFFORTS?

Brand Angel services were developed after many years on the front line of creative agencies watching business owners become confused when their investment in branding or marketing didn't deliver results. Somewhere there was a strategy gathering dust while a team of people were missing all the key ingredients and insights to ensure the creative solutions delivered in the right areas.

Our services bridge that gap.

The brand is realigned with the business growth goals. Strategic thinking capability is built so future brand decisions move the business toward achieving them. Complex strategies are broken down into a concise easy-to-digest tactical action plans with practical steps the business can put into place.

Our work together leverages an investment in brand strategy so the business can gain tangible outcomes the generate revenue:

A customer brand journey that grows trust and loyalty
Effective marketing gains brand impact with the right audience, and nurtures those relationships to generate sales

CLAIM YOUR FREE BRAND CHAT

If we have not worked together before I'd like to offer you a FREE BRAND CHAT. It's an opportunity for us both to get to know each other better and ensure you get the right support.

We will spend 30 minutes on a call to run through where you are at, what's holding your business back, and how working together could support you to gain the breakthrough you need.